It can be difficult to always keep your audience in mind when creating an argument and even more difficult to fully understand your audience’s perspectives. However, as writers, we must make an effort. If we fail to understand our audience well enough, we can fail in delivering our message and being persuasive.
In this Analyze This video, watch as one student analyzes a political ad meant for a female audience. The ad, created during the 2014 campaign season, has sparked controversy and debate.